As a committed Green for Lifer who is also a television personality, I have to tell you I have been awash in guilt and consternation for the past several years every time I’ve had to colour my hair. Yes, my three boys have taken a toll on my brunette locks, let me tell you. (If you’d endured nearly 11 years of all-male pre-dinner pandemonium, your hair would have its share of gray too!)

So every couple of months, there I am, the home-made organic vegetarian cook who rides a bike everywhere and cleans her house with vinegar and baking soda…soaking my head in chemical horror all in the name of vanity (…and keeping my TV career intact). Shame on me.
And so I’d wager no one is more excited than I about the launch of a safer, more natural hair dye that really works! Schwarzkopf International, the largest hair care company in the world, has just released a new line called Essensity, with a commitment to providing more sustainable solutions for their customers (read their mission statement here). Essensity includes shampoos, conditioners, colourants and styling products in a line that is committed to going easier on our health and on the environment. Because even though we forget about those suds as they swirl down the drain, they continue having an impact as they reach the water stream. The U.S. Environmental Protection Agency found that 80% of the waters it has tested were contaminated with “emerging contaminants”, including parabens from personal care products, which damage marine ecosystems and destroy wildlife.
Now, Schwarzkopf is totally up front about admitting that the Essensity line is not perfect—not yet. The company has a reputation for top performing salon-quality hair care products which they are not willing to compromise. So whenever possible, they have eliminated dangerous chemicals and replaced them with natural alternatives. But the products do still contain some synthetic ingredients. But here’s what they DON’T contain: artificial fragrances, silicones, paraffin- and mineral oils and parabens.
Here, in a quote from the Essensity website, is what Schwarzkopf has committed to: “We promise to replace synthetic ingredients wherever possible without compromising performance. We commit to enhance our products using purest organic ingredients. We use formulas that are pre-dominantly biodegradable. We use raw materials which are synthesized from plant based material using renewable sources. We avoid using aerosol applications and folding boxes. We use packaging material that is 100% recyclable.”
I spoke at the Schwarzkopf sales conference last month where they launched the Essensity line and I can tell you that the company is really committed to this. Yes, they still manufacture and sell zillions of other hair product lines that are loaded with all the old nasty chemicals—they have not completely gone green. But the Essensity line offers an option for those of us who want to minimize our chemical exposure. They coloured my hair for me (as you can see!)
and there was NO SMELL whatsoever. You know that terrible stink on your hair after you colour it? Essensity has none of it. And the bonus is my hair felt fantastic, the gray coverage has lasted brilliantly for nearly 5 weeks now. In short, I’m sold.
So ask for Essensity on your next visit to the hairdresser. After speaking to a hair colourist after a speaking engagement recently, I’m not sure who will appreciate this more, the colourist or the client. She says her hands and skin are taking a beating after years of working with so many toxic chemicals.
Thank goodness those of us not immune to vanity now have a cleaner, greener option!